In 2023, a group of forward-thinking executives from the attractions industry founded the Canadian Attractions Network (CAN), marking a crucial step towards unity and collaboration in the face of adversity. CAN emerged from the collective realization that our industry, hit hard by global challenges like COVID-19, needed a cohesive force to advocate for its interests and ensure its future prosperity.
Attractions are the heartbeat of the tourism industry. They are not merely destinations but the essence of what draws visitors, offering a glimpse into the unique character, culture, history, and natural beauty of a place. These vibrant and diverse sites—from breathtaking natural wonders to immersive cultural exhibits—play a significant role in defining a destination's appeal and driving its economic success. They go beyond providing memorable experiences, shaping the perception and desirability of regions on the global stage.
The Canadian Attractions Network (CAN) is dedicated to fostering resilience within the attractions sector. Our focus is twofold: advocating for policy changes and legislation that nurture the tourism industry and cultivating a network of strategic alliances. Through policy influence, lobbying efforts, and fostering collaboration among various stakeholders, CAN strives to champion a sustainable and collaborative future for tourism. We are committed to uniting attractions across the board, ensuring they thrive and contribute to a vibrant, resilient tourism economy.
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